Poco aims to promote the arts by harnessing technology; as a young company, we are beginning with a focus on concert recording (both audio and video).
We saw a gap in this market — while larger professional arts organisations often have their own resident or overseas engineers who capture their concerts, many arts groups in Singapore do not have in-house expertise and need to engage freelance videographers. However, not many freelance videographers specialise in concert recordings – services for wedding shoots or corporate videos are much more common, and it can be tough to find concert recording services if you do not have personal contacts you can consult.
Today, social media and online platforms make it easy to discover music performances – but they also make it even more important to capture them with good recordings, so that they can be shared with wider audiences and bigger stages. There is so much going on in Singapore’s music scene, even at a student level – each school alone already has at least five to six performing arts co-curricular activity groups! We want to help a wider pool of performing groups capture their work and bring it onto the world stage.
We chose the name Poco to represent us as a little and humble team, that hopefully goes to achieve great impacts!